For experts
Experts whose perspective belongs in the news cycle
We work with credentialed professionals who can explain a complicated issue clearly and respond when a newsroom needs a credible voice on short notice.
The credential gets you considered. Being useful under deadline is what gets you booked again.
Who we work with
The lanes we place into
Financial experts and market commentators
Attorneys, former prosecutors, and legal analysts
Former judges and courtroom voices
Physicians and medical experts
Business leaders and entrepreneurs
Security, policy, and public affairs experts
Built for broadcast
A specialized television booking operation
PressLine is focused specifically on earned television opportunities. We identify the story, develop the angle, reach the relevant producers and manage the opportunity through the appearance.
We can work independently or alongside an existing public relations or communications team.
Written for the producer
Every pitch begins with the story and why the expert adds value to it.
Every pitch begins with the story and why the expert adds value to it.
Editorial review
Opportunities are reviewed before outreach begins.
Opportunities are reviewed before outreach begins.
Newsroom targeting
Outreach is shaped by market, program, daypart and the producer responsible for the story.
Outreach is shaped by market, program, daypart and the producer responsible for the story.
Managed through air
PressLine stays with the opportunity from outreach through booking and appearance.
PressLine stays with the opportunity from outreach through booking and appearance.
Approval-based · Limited capacity
Ready to be the expert they call first?
We review every application personally. Tell us the subject you can explain better than anyone else who might be booked instead.